Small businesses are always struggling to generate more sales on a month-to-month basis. With only one product – or a set of products and services – businesses are stuck. Due to uncertainty businesses are unsure what other things can do to boost sales and gain an audience.
Imagine being proficient to spread awareness about your products, services, blog, improve your SEO by gaining natural links from top-notch websites, and get relevant traffic to your content — all without spending a dime in marketing.
It seems to be the dream for many marketers. But now the dream comes true with the help of guest blogging that enables businesses to achieve all of these goals at once.
What is guest blogging?
Guest blogging is a content marketing process that includes writing articles for someone else’s blog or website, typically a high-quality relevant website or publication in the niche. It helps in driving relevant, incremental traffic back to our own website, grow our online audience, and improve our organic search rankings in the process.
Think of it as a barter deal, in which you offer a valuable and good piece of content for someone else’s blog (because they have high-quality content) and you get apt credit as the author. It’s a win-win state of affairs for both parties.
Guest blogging has long been known as the highest ROI activities for content marketing prospects. It is the best way to spread your brand’s message while also growing your online audience and personal brand. Here Anthony Constantinou explain the top three ways guest posting can help grow your online audience.
- Direct Exposure to Targeted Traffic
Regardless of whether you are getting a link to your website, contributing to anyone’s blogs should attract your audience’s interest. If you are able to write a high-quality post, targeted traffic can flow directly to your site once it goes live.
Relevant traffic is the livelihood of any online business or blog. Something as easy as a guest post can possibly translate into sales if you do it in the right manner.
Optimize your landing pages of the site, CTAs, and other fundamentals to improve your chances at conversion.
- Provides Valuable Backlinks and Make Social Network
When your guest post highlights your authority in the targeted niche and you contribute to a popular website, your author bio – that contains links to your site, products, or landing page – can be seen by thousands of visitors that can turn out to be a lifelong member for your site. These can confirm to be effective backlinks to help to get traffic to your site.
Reaching out to ask about guest posting provides you a new opportunity to make new social connections in your online world. Certainly, not all these contacts will prove beneficial; however, by following a practical and professional approach to pitching fellow webmasters and brands in your niche, you will begin to get your name search in an online world that creates building credibility in the online audience.
- Enhance Your Online Influence
New online marketing is all about influence. Even with the good quality content in the world, you can’t be sure to convert your audience into loyal subscribers or paying customers if your brand is not trustworthy and unique. By contributing to another high-quality website, you get the chance to show your credibility as a relevant information source. It will create your target audience and place your brand in a trustworthy list. And as a result, you will be more receptive to any value.
Always try to write a post related to your targeted audience. Once you have guest posts for a handful of leading publications or niche websites in your industry, it’s good to list them in a top location on your own website—like your homepage that enhances your credibility for future guest posting pitches. If you are devoted, guest posts can drive your online audience and your brand to new heights.